Rik P Coaching

The background

Rik Partridge is a Personal Trainer that specialises in bespoke training and nutritional programmes and packages for each client.

Rik has an extensive background as a world-class coach. He has a BSc in Exercise and Health Science, and an MSc in Strength and Conditioning. Having previously taken on Strength and Conditioning Coaching roles with Salford City Reds RFL, England Lacrosse, Manchester City Ladies FC. As well as a Lead Performance Coaching role with Team GB’s British Weightlifting Squad. Rik was an integral part the London 2012 Olympics, Rio 2016 Olympics and the 2014 Commonwealth Games.

This experience and knowledge has helped to grow Rik’s reputation and client base as a PT.

Our services

How we helped

Website design
Website development
Branding
Graphic design
Content marketing

The challenge

Despite the experience, knowledge, and passion that Rik so clearly demonstrates for his work, his website was outdated, with a very dark and unappealing design. It didn’t represent all of the different training options that Rik provides, and was not being regularly updated.

Rik required a fresh-looking site that shouted about his experience, had his personal touch, generated leads and was easy to update on a regular basis.

As well as generating traditional leads, this new site would also introduce new digital methods, such as online courses, app-based courses, content marketing, and social media to help grow the business and build a larger recurring client base for Rik.

The solution

Relative Marketing designed a bright, clean website that personified Rik's personality, core values, and immense passion. The revamped site now not only exudes a vibrant user interface but also stands as a testament to his vast coaching experience and in-depth knowledge, positioning Rik as an established expert in his field.

Harnessing user-friendly interfaces and mobile optimisation, we crafted a site that displays all of Rik's diverse training offerings, custom products, and rich content. Ensuring potential clients can access Rik's fitness resources anytime, anywhere, with ease.

In a digital age where social media integration is key, we bridged Rik's website with his social media channels and online video platforms. This strategic interlinking fosters enhanced customer engagement while driving social traffic back to the website. Clear call-to-action prompts and streamlined contact forms are embedded throughout to generate and capture leads efficiently.

Through our collective efforts, we presented Rik Partridge Coaching with a website that's not just visually fresh and quick to load but also provides a fluid user experience. Sculpted to appeal to potential personal training clients, the site stands as a digital hub that combines functionality with clean aesthetics, reflecting and amplifying Rik's personal brand, values, and fitness philosophy across all virtual touchpoints.

The results

The newly launched website showcases Rik’s personality, history, and experience fully, as well as providing in depth information on all of his training packages, giving his audience a clear overview of his offering. Prominent CTAs and contact forms give visitors quick and simple access to speak to Rik directly.

Rik was so pleased with the website and branding that we produced that we are now working with him on an ongoing basis to create social media assets and campaigns to advertise his range of training programmes, as well as ebooks and literature to support his packages.