Business services sector

Working with Automotive Tools

Relative Marketing redeveloped Automotive Tools' website and implemented an SEO strategy to increase sales growth across the UK.

With a small marketing budget, Relative Marketing focused on Automotive Tools' most profitable products and set up a news page for additional content to utilise keywords.

The resulting site rebuild increased user engagement and generated more enquiries from all over the UK, resulting in higher-end sales and increased profitability.

Positive keyword movements for relevant and traffic-driving keywords were seen, resulting in a consistent growth in organic traffic volume to the Automotive Tools site.

Working with Stanmore Insurance

We were tasked with designing and building a new website for Stanmore Insurance to support their digital strategy, attract more traffic to the site, and generate quality leads.

The previous website was outdated, generated no leads, and was not optimised for search engines. Relative Marketing created a new digital strategy, conducted keyword research, and rewrote the content according to tone of voice guidelines.

The new WordPress CMS website features images of the Stanmore team, organises content by market sectors and insurance types, and includes prominent contact forms and CTAs to boost lead generation.

The site's launch campaign led to a spike in visitors, and soon after, sales leads started coming in via the website. The site's visibility and traffic have increased, with users up by 63% and sessions up by 28%.

Working with dot2dot nursery insurance

Due to our success with the Stanmore site, were also asked to rebuild the site of their nursery insurance brand, dot2dot, to enhance its online presence and establish it as a market leader. The existing website lacked visual appeal, mobile responsiveness, and effective lead generation.

Relative Marketing addressed these issues by creating a visually appealing site that utilised illustrative design, icons, and impactful shots to make essential information easily accessible.

The site's user experience was tailored to the nursery sector, resulting in a significant increase in traffic and conversions. The new site now generates around five leads per week, compared to the old site's five per month.

Working with Copy Print Services

As a provider of print and copy solutions for offices and businesses, Copy Print Services needed help with their branding and internal communications.

We worked closely with them to bring their brand up to date and define their messaging and communications strategy.

Our team of experts provided a fresh perspective and tailored solutions that resonated with their target audience.

The result was a more cohesive and effective brand that accurately represents Copy Print Services and their offerings.