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Let’s get digital – what is digital marketing?

Discover a fresh approach to your marketing with a digital strategy that goes beyond just a website. We can help you to maximise your results with an integrated plan that includes all aspects of digital solutions to help you reach your goals and upscale your business.

Digital marketing is the way you reach your target customers through digital channels; it’s your online presence. In today’s digital world, it’s possibly one of the most important parts of your marketing strategy. Any of your marketing activity that is online falls under your digital strategy, from search engine optimisation (SEO) and social media, through to emails, videos, blogs and more.

If you don’t have a robust digital presence, your business will likely suffer because of it. Digital transformation is a key priority for business development and growth. In fact, 87% of business leaders would place digital and digital transformation as their top priority. So, why is that? The answer is simple; the online space is where to find your customers. And you can do this through intelligent targeting, a comprehensive SEO strategy, engaging digital content, and a best-in-class website.

Benefits of digital marketing

One of the huge benefits of digital marketing is you get to see results in real time, so
we can work with you to make decisions to optimise your activities as they run, to
capitalise on what’s working and eliminate what isn’t. ROI is much easier to calculate on a digital platform, giving you metrics, such as likes, views, clicks and much more in- depth insights too.

We work with you to create a digital marketing strategy

At Relative we live and breathe digital. We are the experts that are in your corner, with a team of strategists, designers, developers, and search professionals who are committed to ensuring we reach your customer in the online space effectively. But don’t take our word for it, we can prove it. At the heart of every one of our digital strategies lies performance measurement. Given that everything done online is measurable, we make sure we report on all digital campaigns and website performance, so we can be reactive and dynamic, improving and optimising, so that our clients get the best value for their investments in their digital marketing.

We’ve helped our clients engage with their customers online by implementing SEO, lead generation strategies, content marketing plus digital PR and outreach, to name a few. In other words, if it is digital marketing, we are all over it!

Our digital solutions…

SEO

How we can help:

  • Introduction to SEO
  • Technical website audit
  • SEO strategy
  • On-page and off-page SEO
  • Reporting and management

Content marketing

How we can help:

  • Introduction to content marketing
  • On-page website audit
  • On-page and content strategy
  • Planning strategic content and writing copy
  • Reporting and management

Digital PR / outreach

How we can help:

  • Introduction to digital PR / outreach
  • Off-page website audit
  • Competitor analysis and campaign plan
  • Link building strategy
  • Content marketing development and execution

Frequently Asked Questions

Why is digital marketing important?

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Digital marketing is crucial because it allows your businesses to reach a larger audience, build brand awareness, and drive targeted traffic to your website. In today's digital age, having a strong online presence is essential for business growth and success. Customers now heavily rely on digital avenues to learn about companies, making a strong online presence crucial for business growth and success. By engaging customers effectively, increasing visibility, and generating valuable insights for informed decision-making, digital marketing enables you to creatively stand out from your competition in congested markets. With the right digital marketing strategies, your business can achieve your goals and stay competitive in the ever-evolving digital landscape.

Do you need digital marketing?

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Absolutely! In today's digital world, digital marketing is essential for businesses of all sizes. It helps you reach your target audience, increase brand visibility, drive website traffic, and generate valuable leads. Whether you're looking to expand your customer base, increase sales, or build brand loyalty, digital marketing can play a pivotal role in achieving your goals. With the right digital marketing strategies, you can stay ahead of the competition, establish a strong online presence, and effectively engage with your audience. So, yes, digital marketing is a must-have for businesses, big or small.

What is SEO (Search Engine Optimisation)?

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SEO is the practice of optimising a website to improve its visibility and ranking in search engine results. By implementing various techniques and strategies, such as keyword research, on-page optimisation, and link building, SEO can help your website to appear higher in search engine rankings. This, in turn, drives organic (non-paid) traffic to the website and increases its chances of being discovered by potential customers. SEO is a crucial aspect of digital marketing, as it helps enhance your online presence and reach your target audience effectively. To find out more visit  our SEO Services page link.

What are keywords?

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SEO keywords are words or phrases that are essential to a website or web page's content and are used to optimise it for search engines. These keywords help search engines understand what the web page or website is about so that it is ranked higher in search engine results. SEO keywords are usually chosen based on their relevance and popularity, and they can appear in various parts of the website or web page, such as the title tag, meta description, headings, content, and URL. By strategically using SEO keywords, businesses like yours can improve their website's visibility, attract more traffic, and reach their target audience more effectively. To find out more visit our SEO Services page link.

How can SEO and content marketing improve my online visibility?

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SEO and content marketing work together to improve online visibility by effectively targeting relevant audiences and increasing organic search visibility.

SEO optimises your website and its content to make it more search engine friendly. This involves keyword research, optimising meta tags, improving site speed, and enhancing user experience. By implementing these SEO practices, your website becomes more likely to rank higher in search engine results pages (SERPs), making it easier for people to find your website.

Content marketing focuses on creating high-quality and relevant content that resonates with your target audience. This content can come in various forms, such as blog posts, articles, videos, or infographics. By producing valuable content, you attract and engage users, driving more traffic to your website.

By combining the power of SEO and strategic content marketing, you can create highly optimised content aimed at your target audience that is more easily discovered by search engines, drives traffic to your site, and is often shared because of its high value. This increases your online visibility, drives organic traffic, and ultimately leads to better brand awareness, customer engagement, and conversions. To find out more visit our Content Marketing page link.

Why is design so important to developing my brand?

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Design is incredibly important to developing your brand because it plays a critical role in shaping the perception and identity of your business. A well-designed brand visually communicates your values, personality, and unique selling points to your target audience. It helps you stand out from the competition and creates a memorable impression in the minds of your customers.

Consistency in design across different platforms, such as your website, social media, and marketing materials, establishes a cohesive and professional image for your brand. It builds trust and credibility, making it easier for customers to connect with your business on an emotional level.

Investing in good design can have a significant impact on the success and growth of your business. To find out more visit our Branding Design page link.

Why working with an agency that understands your business and what you want to achieve is so important?

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Working with an agency, like Relative, that understands your business and your goals is essential because we can provide valuable insights, expertise, and tailored strategies that align with your specific KPI’S.

An agency that understands your business can offer a fresh and objective perspective, helping you identify opportunities and challenges that you may have overlooked. By having a deep understanding of your industry, target audience, and competitive landscape, we can develop marketing strategies that are more effective in reaching your target market and achieving your desired outcomes.

When you partner with Relative, we become invested in your success. We will work closely with you to develop customised solutions that address your specific goals and challenges. This level of understanding and collaboration leads to a more productive and rewarding partnership that can propel your business towards growth and success. Contact us now, so we can start a strategic conversation about your business.

What are the benefits of working with an agency for SEO?

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Working with an agency saves you time so that you can focus on running your business while we are using our expertise to create content and increase visibility and traffic to your website. Ensuring higher rankings and increased visitors and engagement with your site. Agencies develop tailored strategies and drive targeted traffic to increase your online presence, offering measurable results and scalability. They also leverage advanced tools and technology to optimise your website, providing sustained success and growth for your online presence.

Our dedicated SEO specialist team are focused on current industry trends and changes to keep your SEO strategies effective. When businesses attempt to manage SEO on their own, it often gets overlooked or becomes outdated due to it not being a primary focus of the business.
We're here to provide the expertise and attention needed for measurable results and sustained growth. Contact us now, so we can start a strategic conversation about your business.

Do you need to be a large company to work with a marketing agency?

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Absolutely not! Marketing agencies work with businesses of all sizes, from small start-ups to large corporations. Relative is here to support and help businesses of any size achieve their marketing goals. Whether you are a small company looking to establish your online presence or a larger company seeking to optimise your marketing strategies, we have the expertise and resources to assist you. We are happy to discuss how we can tailor our services to meet your specific needs, regardless of the size of your business. No matter if you’re an SME or a global business, we’re here to help.

What areas do you cover?

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At Relative, we have a team of skilled professionals who are passionate about helping businesses thrive, and we can do so by offering our expertise in several different areas.

Firstly, we specialise in branding and design, to help you develop a strong brand identity that not only reflects your business values but also resonates with your target audience. A big part of what we do is focused on brand positioning – getting a clear understanding of your business and who you are to ensure that the style and tone match.

Secondly, we offer website design and build services. Your website is often the first point of contact with your customers. Therefore, we ensure that we create engaging, intuitive and user-friendly websites that help you to stand out within your competitive landscape. We have a strong focus on building high-performance websites that serve as efficient business tools, driving lead generation, sales, and brand awareness.

Thirdly, Search Engine Optimisation (SEO) is critical in gaining visibility and driving traffic to your website. Relative understands SEO best practices and works to fully optimise your website for both ‘users’ and search engines. Good SEO is about creating a great user experience by producing well-structured content that helps with search engine rankings. Therefore attracting more qualified and quality traffic to your site.

Contact us now, so we can start a strategic conversation about your business.

What is the minimum budget for monthly marketing work?

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We understand that budgets can vary depending on the size and needs of your business. However, we have a minimum monthly budget of £1,000 to ensure that we can allocate the necessary resources and expertise to deliver results that meet your expectations.

We believe that investing in marketing is critical to the growth and success of any business, and our pricing reflects the dedication and effort that we put into delivering high-quality work and results. Our goal is not only to provide our clients with a positive return on investment but also to establish mutually beneficial long-term relationships.

Contact us now, so we can start a strategic conversation about your business.

Do you have a specific question you’d like to speak to us about to help your business and marketing, if so, please get in contact.

Our work…

We have selected a few projects to showcase some of the results we have achieved. Be that SEO, brand, or web design and development, find out how we have helped our clients accomplish their aims. Our team of developers, designers and creatives develop and implement the most suitable solutions for each of our clients, focusing on the individual needs of each project.

If you have a similar project or would like our team to look at ways for improving your current marketing, contact us. We’d love to see what we can come up with!

Click below to see all our case studies!

Latest news and insight

All the latest news, insights, tips and much more from our blog… take a looks a what our team have been up to!
Click here to see all our latest news.

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Get in touch

Is there anything you need help with specifically? Get in touch today and let us know!