Search Engine Optimisation

What is search engine optimisation or SEO?

SEO is how you make your website visible to those searching online. Let's say you've built yourself a fantastic new website, but who's going to see it? You could have the best-looking website in the world, but if you aren't getting visitors, it isn’t doing its job.

In order to drive traffic to your website, we can develop and implement a tailored SEO strategy that aligns with your long-term business goals.

Why is SEO important for companies?

Consider the sheer volume of searches conducted on search engines every day – estimated to be in the trillions. Even more astounding is the potential number of people seeking information or actively searching for the products or services that you offer.

SEO serves as a crucial factor in driving digital traffic to your website along with other marketing channels. By providing search engines with relevant information, data, and keywords about your business, you increase your chances of ranking higher in search results. This, in turn, can make all the difference in whether or not potential customers find and interact with your website compared to your competitors.

Why choose Relative for your SEO?

We begin by conducting an up-to-date audit of your website and assessing your current SEO impact. We will then implement any necessary changes on your behalf.

A well optimised website is a huge asset so it's worth doing your research to get it right. That's where we come in, we'll look at where your traffic is currently coming from, establishing which keywords and target search terms are best to use and then we’ll build a plan from there.

As we’ve said before, through the strong relationships we build we'll know you and your company well, which will help us to create content that's relevant and on brand whilst designed to gain you the very best result via search.

Results and reporting

At Relative, we believe that providing relevant content to customers is key to achieving outstanding results.

When we have all our ducks in a row, we can ensure that visitors to your website who arrive through keyword searches are directed to the information they are looking for. This increases the likelihood of conversion and helps to establish your business as a valuable resource for your customers. Let us help you provide the right content to the right people and achieve your business goals.

We provide you with monthly reports that show you exactly what’s been done on the website and the results we’ve achieved. This means you can be confident you’re getting the very best return on your investment.