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SEO services

Effective SEO is all about driving Organic traffic (traffic from search engines - Google & Bing) to your website; it’s the digital shop front for your business. SEO (search engine optimisation) covers a range of activities to help ensure the website is ranking well on search engines for the target terms that you would like to appear for.

What is search engine optimisation or SEO?

SEO is how you make your website visible to those searching online. Let's say you've built yourself a fantastic new website, but who's going to see it? You could have the best-looking website in the world, but if you aren't getting visitors, it isn’t doing its job.

In order to drive traffic to your website, we can develop and implement a tailored SEO strategy that aligns with your long-term business goals.

Why is SEO important for companies?

Consider the sheer volume of searches conducted on search engines every day – estimated to be in the trillions. Even more astounding is the potential number of people seeking information or actively searching for the products or services that you offer.

SEO serves as a crucial factor in driving digital traffic to your website along with other marketing channels. By providing search engines with relevant information, data, and keywords about your business, you increase your chances of ranking higher in search results. This, in turn, can make all the difference in whether or not potential customers find and interact with your website compared to your competitors.

Technical SEO

Technical SEO is usually the first element to be reviewed in the SEO process. At Relative we would conduct a full technical audit of your site to highlight areas that are working well, areas that need work, and those areas that need urgent change. It's vital that we iron out any problems before we start looking at the next elements of SEO including content of the site.

On-page SEO and Content

On-page SEO is the practice of optimising individual web pages to improve their ranking in search engine results pages in order to drive more traffic to your website.

The importance of on-page SEO cannot be overstated, as it is one of the key factors that search engines use to determine the relevance and quality of a website. By optimising your on-page elements correctly, you can gain more traffic, leads, and conversions.

On-page SEO includes:

  • Content refresh / enhancements
  • Schema implementation
  • Favicon
  • Meta data
  • Internal linking
  • Header tags

Why choose Relative for your SEO?

We begin by conducting an up-to-date audit of your website and assessing your current SEO impact. We will then implement any necessary changes on your behalf.

A well optimised website is a huge asset so it's worth doing your research to get it right. That's where we come in, we'll look at where your traffic is currently coming from, establishing which keywords and target search terms are best to use and then we’ll build a plan from there.

As we’ve said before, through the strong relationships we build we'll know you and your company well, which will help us to create content that's relevant and on brand whilst designed to gain you the very best result via search.

Results and reporting

At Relative, we believe that providing relevant content to customers is key to achieving outstanding results.

When we have all our ducks in a row, we can ensure that visitors to your website who arrive through keyword searches are directed to the information they are looking for. This increases the likelihood of conversion and helps to establish your business as a valuable resource for your customers. Let us help you provide the right content to the right people and achieve your business goals.

We provide you with monthly reports that show you exactly what’s been done on the website and the results we’ve achieved. This means you can be confident you’re getting the very best return on your investment.

Keen to boost your online visibility?

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Keen to boost your online visibility?

SEO case studies

Automotive Tools
SEO & content marketing

We’ve helped Automotive Tools generate leads from all over the UK and even Europe. Read our case study about the project and the continuous work we are doing to help their business grow.

Transport Support
SEO

Boosting Transport Support's online visibility was our goal, and we nailed it by enhancing their SEO and revamping their website, resulting in a 43% jump in organic traffic. Our strategy not only improved user experience but significantly increased leads and sales.

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Is there anything you need help with specifically? Get in touch today and let us know!