Branding design

What do we mean by branding design?

Your brand identity is the visual representation of your business and its values. How your business is seen though your visual communications can say a lot. It’s what people will use to attach certain associations in their own minds to your business, and can be a key differentiator in helping you to set yourself apart from your competitors. A brand can be measurable; you can gauge opinions of it. It’s intangible and in being so, it can be hard to establish but also easy to tear down with poor design and ineffective visual communications.

A perception of your credibility and quality can be made from your branding, so we want to show you off in the best way from the get-go with effective branding design that tells the story that you want to tell. It’s more than just one thing, it’s the culmination of everything from social media to a physical brochure, or even event interaction – any touchpoint where your business can leave an impression. It’s who you are, or when starting to establish your brand, it’s who you want to be.

What are the key components of a successful brand?

When it comes to getting noticed, creative branding works in tandem with strategic thinking to help produce effective, insightful design that defines your business personality and sets the tone for what people can expect from you as a company.

Equally, the objectives of your business need to be a consideration when looking at your brand, what direction do you want to take? Where does the business need to be?

Consistency is key

Your brand identity is the visual representation of your business and its values. It must be distinctive, recognisable, relative. By creating a consistent identity that works across all channels, we’ll help strengthen your brand at every point of customer contact.

There are so many ways you can get your brand and message out there. Posters, leaflets, letterheads, business cards – they’re all part of the bigger picture, supporting your identity and reinforcing your values for your audience. However, because of this, consistency is key across all your marketing collateral.

At Relative, we can make sure that everything looks professional and presents you in just the right way.

Strong design elements

Your brand deck, or brand guidelines are your rules; the blueprints that are the keepers of your brand. To keep the look and feel of your visual identity on point, we work to establish branding design that includes more than just a logo. It can include other elements that really encompass your business from iconography to custom image treatments, through to fonts and colour schemes.

We bring together typography, photography, and illustration. Our talented designers work to find the most creative ways to get your message across.

In an image-led, visually crowded world, the need to make your brand and business stand out above the rest is relentlessly increasing. That’s why it’s important to establish an engaging brand that really resonates with your customers.

With us it’s personal

We don’t expect you to have all the answers, you might not know how you see your business as a visual representation; and that’s ok. We’re here to dig deep and help you to give us the little gems of information that we can use to bring your brand to life.

We work closely with you to gain valuable insights into your business so that we can give you a visually stunning, and effective brand that you’re proud to call your own.

Keen to boost your online visibility?

Request a strategy consultation!

Our design studio case studies

The Sleep Haven
branding & graphic design

Discover the transformative journey of The Sleep Haven with Relative Marketing, where we elevated a brand from concept to a distinct brand in the competitive bed and mattress industry. Delve into our strategy for their brand identity, retail experience, and notable expansion in this compelling case study.

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Reverie Eyewear
branding and website design & build

Read about how Relative Marketing assisted Reverie Eyewear in establishing a compelling brand identity and digital presence in a competitive market. This case study details the thoughtful approach to building a brand and website that resonates with luxury eyewear consumers while facing the challenges of launching a new player in a crowded space.

Read case study