Internal marketing comms

What are the benefits of internal marketing comms?

Just as it’s so important to get your external marketing communications right, it’s vital to make sure your internal communications are doing their job too.

Like many, you may be reading this thinking, “What are internal communications?”, then you’re not alone. But, whether you’re starting from scratch, or simply looking to rework your current comms, we’re here to help you maximise the success of your internal comms so your business can motivate and inspire your teams, and in turn, positively impact your business.

What do we mean by internal communications?

Internal comms is all about communicating with your employees and business partners. The good part is you know who they are and how to reach them, so it might not cost a lot to do, but you’ll likely see huge benefits by including them in your marketing communications plan.

Internal marketing gives you the opportunity to make your employees feel part of the journey, establishing a marketing mindset across the whole of the business, boosting employee experience and engagement, and promoting loyalty to your company.

We all know communication is key in friendships, relationships, sports etc.; the list goes on, but it is no different in the workplace. If the lines of communication stay open between you and your employees, it builds a stronger relationship including higher levels of engagement and retention.

Studies have shown that up to 85% of employees are unengaged, unmotivated, and uninterested when it comes to their current company and job role. We can help you to rectify that in your business with professionally branded internal communications as part of an effective and engaging internal comms strategy.

What should we be saying in our internal communications?

Effectively you should be shouting about everything you’re doing to help build an emotional connection with your teams and the brand. Feeling part of something bigger can be hugely powerful, and enthusiasm for a business can increase productivity and convert your employees into ambassadors and advocates for your brand.

Don’t make internal comms an afterthought, organisational communication matters. Think about who you want to reach. What format should the messaging take? Would a video be more effective than a leaflet or email? Creativity is key – this can help to aid employee engagement and drive the message home. Re-think the workspace and create a company culture with good design and messaging that’s on point.

Make your company ethos, vision, and values part of being employed by your company so they can take ownership of it, perfectly setting the tone for your current and future employees.

How can we help you?

At Relative, we are highly skilled and experienced with the internal communications assets and processes. We’ll provide a full scope of works that emphasises your business objectives and ensures that your brand is accurately reflected.

From full overhauls down to specific internal campaigns, Relative can provide a thorough and complete service. Our internal comms process will aim to extract all the details we need to produce assets that are on-brand and engage with your employees.

No matter what you need your internal comms to achieve, we’ll work with you to improve engagement, enjoyment and retention for your employees.

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Our design studio case studies

Longleigh
brand development

Our mission was to revitalise Longleigh's brand identity and digital presence to reflect their business evolution. Through a comprehensive rebranding strategy, including a redesigned logo, a vibrant new colour scheme, and an engaging website, we successfully captured the essence of Longleigh's altruistic mission.

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dot2dot
branding

We redefined the brand identity for dot2dot, a leader in nursery insurance. Recognising that their old logo and tone didn’t match their evolving dynamic, we developed a fresher, more engaging brand visual and voice. Our redesign focused on warmth and relatability, introducing a softer logo with playful elements that reflect dot2dot's market – a stark contrast to the typical corporate insurance identity.

Read case study