Content marketing

What is content marketing?

Words and visuals are powerful; they can create the emotional link with your content. Understanding content marketing, is knowing that content is king. It’s strategic, deliberate, and consistent. It’s when you understand your customer and target audience, and create quality content that’s emotive, engaging, and relevant to them. Great content should attract people to your business by having a robust content marketing strategy; this is called inbound marketing. Drawing people to your brand through visually appealing and well-written content is done through building a relationship with your customers to educate them about your brand and showcase how you can solve their problem.

At Relative, we understand that budget is a key consideration for businesses when it comes to marketing. That's why we believe content marketing can be a cost-effective way to drive traffic to your website. Activities such as SEO, social media, and blogs can be relatively low cost when compared with paid advertising. When you work with our agency, you have the opportunity to invest in the creation of high-quality content that engages your audience and helps your business grow. While paid activities like pay-per-click or ad space may be necessary, they can be seen as a positive investment in your business's future. As you consistently build upon your content marketing efforts, you'll see greater returns on your investment over time. Let us help you build a strong foundation for your content marketing strategy and achieve long-term success.

Why is content marketing so important?

By showcasing your brand or business's ability to address the needs of potential customers through informative content, you can enhance your online visibility and attract more web traffic. Each blog or social media post you publish reinforces this, driving traffic and generating leads. Establishing credibility and building a relationship with potential customers is an effective method for fostering trust.

Content marketing employs keywords and phrases that your customers are using, increasing your search rankings and making it easier for them to locate you. When your content suggests that you have the solutions to their problems, visitors are more likely to become qualified leads and convert on your website.

How do I create great content?

Having a really good understanding of who your customers are is key to generating content that resonates with your target audience. We’ll work with you to delve into understanding your target audience, who they are, what their behaviours are and how you can reach them.

Our specialist team, made up of SEO specialists, developers, designers, and copywriters work together to ensure your content works seamlessly across all channels with clear, on-brand and effective messaging.

Well-crafted copy and content are the foundation of effective brand storytelling. From websites to welcome packs, our experienced wordsmiths can help you to find your expression and establish a consistent tone of voice to create the messaging you need to make sure you always communicate in a relative, consistent, and engaging way.

Keen to boost your online visibility?

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SEO case studies

Automotive Tools
SEO & content marketing

We’ve helped Automotive Tools generate leads from all over the UK and even Europe. Read our case study about the project and the continuous work we are doing to help their business grow.

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Transport Support
SEO

Boosting Transport Support's online visibility was our goal, and we nailed it by enhancing their SEO and revamping their website, resulting in a 43% jump in organic traffic. Our strategy not only improved user experience but significantly increased leads and sales.

Read case study