Home improvement

Looking to boost your home improvement business with branding, design, and lead generation? Look no further than Relative. We specialise in helping our clients generate and convert leads, driving more traffic to their websites and ultimately increasing their bottom line.

We are delighted to have worked with numerous home and garden improvement and development businesses for over a decade on a wide range of marketing communications, promotional materials, and brand-building campaigns. We have partnered with clients in this sector since our inception and have continued to grow our portfolio with home improvement clients. As a result, we have become specialists in this sector, providing support and guidance to home and garden improvement businesses. We love the work we get to produce, and we're immensely proud of how we have helped transform clients and even new businesses into market-leading brands.

Partnering with award-winning experts: maximising prestige and potential

A number of our clients have received exclusive commendations such as RHS certification and The Queen’s Award. When you work with clients that produce the finest products we must ensure that their marketing communications and approach surpasses all expectations, in order to trigger customers’ brand loyalty and take them on a clear and consistent customer journey.

Mastering the competitive challenges of the home improvement sector

We know that the home improvement industry in the UK is highly competitive, with numerous businesses vying for market share. To succeed in this environment, it's crucial to differentiate yourself from competitors. Our experience working with these businesses has shown us that creating effective marketing requires careful thought and effort. Companies in this sector are not only competing against their direct competitors, but also against other alternatives for their customers' spending. Home improvement is a considered purchase, and customers have several choices to make before committing. Therefore, as an agency, we understand that your marketing communications must be distinctive and work hard to attract attention to your brand.

At Relative, our team has the knowledge and experience to make you stand out from your competition. We genuinely believe that everyone deserves a space that they love, feel comfortable in, and want to call their home!

Relative's passion for the home improvement sector began in the early 2000s when our co-founders, Simon and Robert, managed the Bensons for Beds account for over 15 years. During this time, Bensons was the largest bed retailer in the UK, and Simon and Robert also worked with other exciting brands such as Mantis Tillers gardening tools, and Apropos Tectonic, who created stunning bespoke garden rooms, orangeries, roof lighting systems, and bi-folding doors.

Now, we produce outstanding work for a variety of high-calibre clients such as Hartley Botanic, Gabriel Ash, Sitting Spiritually, and Nobilia Kitchens. Our work includes printed and digital sales brochrues, brand development, website assets, digital banners, email campaigns, press ads, and SEO and digital PR, amongst much more. All with the same purpose in mind, building their company exposure and brand, increasing leads and enquires, with the end result generating more sales!