Sitting Spiritually

The background

Sitting Spiritually produce the finest handcrafted garden furniture, with the very best of British craftmanship. They are the only bespoke swing seat maker endorsed by the Royal Horticultural Society.

Launched in 2004, founder Martin Young had always loved the type of evocative solid wooden swing seats he had seen in American films, and when he found he wasn’t able to buy a similar product in the UK, Sitting Spiritually was born.

Now, almost 20 years on, Sitting Spiritually has gone from strength to strength. They are regular exhibitors at the Chelsea Flower Show, and became the only bespoke swing and bench makers endorsed by the RHS in 2012.

Our services

How we helped

Branding design & development
Tone of voice
Graphic design
Email marketing design

The challenge

Sitting Spiritually is a company with a reputation of excellence and high standards to uphold. Ensuring preservation and progression of this reputation necessitates that all their marketing, branding, and communication efforts align seamlessly with the company's core values and ethos.

This is crucial for a consistent, cohesive, and engaging brand that captures attention and strikes a chord with their audience. It's our responsibility to maintain this brand resonance while injecting fresh originality into all promotional activities. We strive to make them attractive, compelling, and relatable in order to captivate both existing clients and potential customers alike.

The solution

Relative Marketing is proud to have been an integral part of Sitting Spiritually's journey, right from its early days. As the company has flourished, so has the scope of our collaboration, with our services evolving and expanding along their growth trajectory, reflecting our commitment to sustain and enhance the brand's success.

Over the phases of our enduring relationship with Sitting Spiritually we have delivered an array of marketing tools and strategies tailored specifically to boost its prominence and reach.

Our multifaceted contributions include designing captivating printed and digital sales booklets that effectively translate the brand's ethos and attractively showcase their diverse product range. We have also produced engaging website assets, enhancing the user interface and experience, thereby ensuring a seamless digital journey for their customers.

In addition, we've created appealing digital banners designed to capture attention, and have spearheaded robust email campaigns that effectively connect with their audience while promoting new offerings and company updates.

Our services also expand into the realms of press advertisements and public relations, fortifying Sitting Spiritually's media presence and enhancing brand visibility. Each of these strategies bears the hallmark of our dedication to bolster Sitting Spiritually's standing in its industry and further its reach to a broader customer base.

The results

Throughout their successful tenure, Sitting Spiritually has delighted hundreds of customers with their meticulously handcrafted swings and benches, defining standards of excellence in artisanal craftsmanship.

This year they even they unveiled the Royal Horticultural Society (RHS) endorsed Four Seasons Bench. This masterpiece boasts the RHS's stamp of approval and is distinguished by four beautifully hand-carved inserts, each representing a different season. As with all handcrafted Sitting Spiritually garden furniture pieces, the RHS Four Seasons Bench is built to last. Using meticulous standards of precision joinery, and working with the finest quality materials.

RHS Comments: “Sitting Spiritually’s newest RHS-inspired and endorsed bench manages once again to surprise and delight, combining quality and innovation in an outdoor seat that is not just attractive and functional but long-lasting and sustainably built. We are delighted to be continuing this rewarding partnership.”

Cathy Snow, Licensing Manager RHS

Customer testimonial

People say the nicest things

We’re not bigheads, show-offs or own-trumpet-blowers. There’s no need to be.
Not when our clients have such kind things to say about us.

Martin Young, Business Owner - Sitting Spiritually

Relative really excel in interpreting our ideas, they just somehow always “get us” and what we want to achieve. They are always a pleasure to work with and always deliver. We cannot speak highly enough of them.