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Website design

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Website design and strategy

A website needs a bit of style but also to be backed up with substance. A well-designed website not only looks visually appealing but also effectively converts visitors into customers. However, crafting such a website involves much more than just aesthetic design; it requires a deep understanding of user needs and strategic implementation.

So, how do you design a high-performing website?

Ultimately, good web design isn’t just about creating a visually attractive site; it encompasses a comprehensive approach that covers everything from the user experience (UX design) and the underlying architecture, to the content strategy and search engine optimisation (SEO).

A truly effective website is the one that balances style with functionality, ensures seamless navigation, and aligns with SEO best practices to improve visibility and engagement. It's about ensuring that all elements work in harmony to serve the site's broader business objectives and provide real value to its users.

What are the key elements to consider when it comes to designing a website?

Website design is based around the end user, after all, they’re the ones who’ll be using it. You need to consider a whole host of things during the website design phase. It’s your online presence, your first impression.

It’s important to make sure it aligns with your existing brand identity and it’s compelling from an audience’s perspective, making sure you don’t have people leaving your site without generating a lead or conversion.

Responsive design

Websites in today’s digital world need to be able to transform. Mobiles, tablets, laptops, desktops; a website needs to perform whatever way they are accessed. Boosting customer engagement needs to be a priority whatever screen they’re accessed from, in turn you’re likely to turn less people away (known as your bounce rate) and convert those potential customers into customers or leads.

Websites need to be responsive to offer the best possible customer experience and allow your digital presence to be seen in its best light, functioning flawlessly for every visitor, every time.

Brand identity

Your brand should be front and centre and form part of the first impression. Colours, fonts, imagery, messaging. It all needs to be seamlessly consistent from offline to online.

The site content is arguably the most important thing. It should not only reflect who and where you are as a business but also your brand and tone of voice. It should also offer all the information your audience could possibly want… and then some.

Ideally, all content should be written with E.A.T. in mind – Expertise, Authoritativeness, Trustworthiness.

User experience

Often your customer's first, and possibly only, experience could be through your website. So if your customers don’t interact properly with your site or find it unappealing and/or difficult to navigate and find the information they need, you should look into optimising your user interface (UI)/ user experience UX.

You’ll find that even a simple redesign with clear call to actions (CTAs) and contact options will create a fresh and enticing experience for your audience.

Web design & Relative

When we come to designing a website, the most important thing is that it’s right for you and suits the specific needs of your company and audience base; think user friendly for everyone.

That’s why we always start all projects with a project briefing & scoping meeting, research & insight, and even competitor analysis and full audit of your current site, if necessary.

Using all this information we can help you nurture your leads and turn visitors into customers.

Our strategic and creative process

  • The creative process then begins with producing a comprehensive strategy and wireframes for your website content.
  • Using this plan, we then develop a conceptual design that aligns with your brand identity to achieve the desired look and feel of the site.
  • We then produce full visual designs for all pages, ensuring that each design is approved by you before moving on to development.
  • This approach guarantees that your website accurately reflects your brand's persona, and is both visually appealing and highly functional.

Keen to boost your online visibility?

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Website design and development case studies

Rik P Coaching
website design & development

Explore how Relative Marketing transformed Rik P Coaching's digital space into a vibrant hub for fitness enthusiasts through strategic website design and branding. Our collaboration brought Rik's coaching excellence to the forefront, driving growth and engagement.
Read case study

Paul Reeves
website design & development

Once constrained by an outdated website, Paul Reeves desired a fresh digital platform that could easily showcase his exquisite collections, generate leads, and elevate his brand to unprecedented heights.
Read case study

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