Website strategy and architecture

Consider where you want to take your business

Get those business objectives defined. Like a map, they give you the destination, allowing you to plan your journey using different routes to decide how best to achieve them. Clear goals let everyone in the business know what you are trying to achieve with the website strategy; it helps to manage expectations. Does your site need to showcase your work? Improve organic search ranking? Or generate more leads?
Having clear goals allows you to make data-driven decisions about all aspects of your website.

One thing to make sure is that your objectives are measurable. This is like your compass, if you’re headed off course, your KPIs and other metrics can help you to make adjustments and get back on track.

Defining the content portion of your website strategy

Your content will likely be fed from your content strategy, if you have one. Your content needs to speak to your target audience; do you meet their needs? They’ll want to know fairly quickly so make sure you use keywords to attract and engage. Is your current content optimised for SEO, or do you need new content? Do you even know what current content you have? Messaging needs to be timely and relevant on your site, there’s no point writing amazing content or a winning call to action if it’s buried on the site where no one sees it.

Imagery and graphics are really important too. Do they evoke the right emotions, are they on brand and do they support the messaging? They help covey your story so be sure to include them in your website strategy and don’t leave them as an afterthought.

How to structure your website

Your website architecture affects rankings on search engines. Google needs to be able to index your pages and understand what your business is about before you appear in any sort of search result. Simplifying your internal linking structure helps your website become easier to navigate.

The hierarchy of your webpages is also important for user engagement and the overall user experience. How will they get from landing on your website to finding what they’re looking for?

Utilising the WordPress CMS

Having a top-notch content management system (CMS) is essential. This is why we exclusively use WordPress, which is known for its simplicity, user-friendliness, and reliability. Our development process ensures that the back-end of your website is built in a way that is easy to navigate and understand, giving you full control over your content management system.

SEO

If you’re not driving traffic to your site, you’re not driving income either. That’s where SEO and content marketing come in. We can help you to optimise your keyword targeting and content tagging. Google’s search algorithms are changed and updated regularly, so we keep on top of this for you and can help you to make adjustments ahead of time, to minimise their impact your website’s performance.