GN Systems

The background

GN Systems is an electronics company specialising in PCB assembly, PCB design, and manufacturing. With decades of industry-leading experience, they offer a broad spectrum of specialised electronic services from their Bolton-based facility, enabling custom solutions tailored to diverse client needs.

Our services

Website design and development

How we helped

Website design
Website development
SEO
Copywriting

The challenge

Despite GN Systems' extensive capabilities and expertise, their digital presence was notably lagging. The company faced several critical issues:

Limited budget: Financial constraints were a significant concern, necessitating a cost-effective solution.
Outdated website: Their existing website was old and no longer reflective of the cutting-edge services GN Systems provides. Not only was it aesthetically outdated, but it also failed to offer a user-friendly experience.
Lack of SEO Optimisation: The website was not optimised for search engines, which severely hindered its visibility online and its ability to attract new business.
Ineffective communication: The website did not effectively convey the company's experience, services, or the breadth of their expertise, leaving potential clients uninformed about what GN Systems could offer them.

The solution

Relative embarked on a comprehensive overhaul of GN Systems’ digital footprint. The key to the project was developing a solution that addressed all the company's challenges within the constraints of their limited budget.

The actions taken included:

Modern website design: The creation of a new website characterised by a modern, fresh look. The design focuses on ease of navigation, ensuring that users can find information quickly and without hassle.

SEO optimisation: A thorough SEO strategy was employed, optimising the site for relevant keywords to improve visibility on search engines. This approach is aimed at drawing in more organic traffic and generating leads.
Content revitalisation: The new website is populated with relevant, informative content that accurately explained GN Systems' services, experience, and capabilities. Care was taken to present this information in a clear and engaging way.
Prominent calls to action (CTAs): The site includes well-placed, noticeable CTAs to guide visitors towards taking actionable steps, whether contacting GN Systems for more information or requesting a quote.

The results

The transformation of the GN Systems website has not only revitalised their digital presence but has also effectively translated their industry leadership and extensive capabilities into a format accessible to their target audience.

This project showcases Relative's ability to navigate the challenges of updating a severely outdated digital presence within budgetary constraints, delivering a solution that drives business growth and enhances user engagement.