Email marketing

Gone are the days of sending bulk emails and hoping for the best. With enhanced testing, reporting and analytics that are based on interactions with your brand, here at Relative we can help you to identify customers who have read, opened, clicked, forwarded etc., and send them communications to match their behaviours; maximising email performance and lead generation.

What is email marketing?

Email marketing is a powerful and effective digital marketing tool that allows us to not only communicate with your customers or potential customers, but to nurture them through a series of email campaigns and email automations. Our specialists use email marketing to create engaging communications from a simple campaign, through to a series of emails and pathways that works to keep your customers engaged and increase conversions.

Put simply email automations are a series of workflows a lead may go through based on their actions, so if a potential lead opens an email, they move to the “opened email” workflow, which may go on to send an offer or similar. But if they don’t open the original email, they enter the “did not open” workflow and the email might be resent, or perhaps another action occurs.

How effective is email marketing?

Let’s face it – emails really do have a lot going for them. An easy and direct way to connect with thousands, potentially millions of customers to drive sales and traffic, with one email, we can tell the world about anything from your new product or latest promotion to an upcoming event or change of policy.

Some might think that email marketing has been eclipsed by social media, but it has some serious attributes that may make you think twice.

Emails can be much more personal. No one wants to be bombarded by emails that aren’t relevant or engaging, so we work with you to personalise the emails we send to your audience through segmentation, demographics, and behaviours. We can help to make them highly targeted and efficient.

Emails can also be cost-effective too. Enhancing loyalty by nurturing your existing client base can be a more cost-effective and powerful marketing tool, ensuring you are always at the forefront of a customer mind when they are making purchasing decisions.

But it’s not something you need to take our word for, we can monitor, test and adjust your email marketing using everything from the subject line to the button placement and visuals. We constantly monitor your email campaigns to optimise them, so they work hard for your business and ultimately increases ROI.

Not all emails are the same

A customer or potential customer may go through a whole lifecycle of emails from your brand, driven by their interactions with you along the way. But within email marketing, there are many different types of communications you may want to get out there, from more sales focussed emails, to more informative, value-adding content.

At Relative we can help you to build an email communications strategy that delivers exceptional results. Whether it is a standalone re-engagement campaign, or a full-blown email marketing funnel, we can deliver an email campaign that can boost the effectiveness of your marketing.

Increasing your sales!

At Relative, we understand that an effective email marketing strategy is essential to increase the value and revenue from your emails. We can show you how to create a customer life cycle model that captures prospects' attention, demonstrates their need for what's on offer, and establishes next-level automations to nurture and convert from your email marketing efforts.

If you're ready to take your email marketing to the next level, let's work together to personalise, automate, and convert with our proven strategies that maximise your ROI and drive sales for your business.

Keen to boost your online visibility?

Request a strategy consultation!

Our design studio case studies

Hartley Botanic
branding & strategic promotions

We've proudly worked alongside Hartley Botanic since our inception in 2011. Together, we've embarked on a journey of sustained brand enhancement, focusing on elevating their exquisite products to achieve remarkable recognition, both locally and internationally. From press adverts to digital campaigns, and more, our comprehensive strategy has fuelled Hartley Botanic's impressive growth.

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Sitting Spiritually
brand development

Take a look at one of our projects for the client Sitting Spiritually, they produce the finest handcrafted garden furniture, with the very best of British craftsmanship. They are the only bespoke swing seat maker endorsed by the Royal Horticultural Society.

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