Digital assets

What are digital marketing assets?

A digital asset is any marketing or brand collateral that is stored or presented digitally. At Relative we create a whole host of digital marketing assets from social media images and videos, website imagery, photography, graphics, illustrations, digital banners, video, and animations.

They can be anything from audio and video recording, websites, company documents, and anything that is in digital form that has value for your business. You may have a brilliant introduction video you send to all potential customers, this is super valuable, but isn’t something you can physically hold.

Why digital marketing assets matter

The purpose of digital assets and content is to attract visitors to your website or social media pages, engaging them and then hopefully converting them into customers. We use them as part of your communications strategy to help present or explain ideas, or present information to make it easier for your current or potential customers to understand.

There are lots of different ways to transmit communications from your business. It might be an employee newsletter via email, a shareholder report to your stakeholders, or a promotional social media campaign for your customers. Every instance of communication across every channel needs to be consistent in terms of your branding; enter your digital assets.

The good thing about digital marketing is it allows us to give you real-time feedback and insights on your activities, allowing us to help you to optimise your marketing efforts by delivering strong data to decision makers. Not only that, we can also track customer behaviours and feed it back into your campaigns making them highly targeted and efficient.

The ability to target your customers makes your marketing activities much more likely to convert customers. Our specialists use this precision to get a deep understanding of customer needs and wants, and target them with highly tailored content that they’re more likely to engage with.

What are the common digital marketing assets?

Digital assets are anything relating to your brand that’s digital. Website imagery, graphics, videos are examples of what may sit under your digital marketing banner. Assets such as:

Logos
Website
Email signatures
Blogs or news
Digital imagery & graphics
Social media accounts
Email communications
IAB banners
Video
Infographics

How we work

We work with you to establish assets that make your brand instantly recognisable and gives your target audience that connection with your brand building that all-important, trust. We ensure we roll out a consistent brand identity across all of your marketing channels to add real credibility to your business.

Digital assets for social media

The social media explosion isn’t slowing anytime soon, and it is a must for any business looking to ramp up their exposure to potential customers across all demographics. It offers such a versatile mix of opportunities to reach audiences in different ways and is super quick and convenient when looking to get those brand messages out there. These days people look for social proof, and through on brand social media posts, your digital assets can help to give a level of reassurance around your brand.

How digital marketing assets contribute to overall marketing objectives

Design-wise, our team create digital assets that are on-brand and are appealing to your target audience. They are a great way to give a visual representation of your products, services, culture, and values. As key drivers of online engagement, we design each element to maintain that vital link between your company and your customers/potential customers.

Digital assets and content are fundamental to your content marketing strategy, and at Relative, we can help you to establish a strong digital asset library.

Digital assets are great tools to help build your business and establish that brand recognition that is super important for any small businesses. Repetition is the key, and we work with you to maintain a consistent brand identity to keep you at the forefront of your audiences’ mind.

Digital assets can be more than just one thing, we back the visual up with links; driving traffic to your website and helping to improve your organic search rankings too.

We can help you to build your business a library of digital assets that showcase your brand and align with your brand identity and business objectives. If you need a refresh, or are starting from scratch, we can help you to create a suite of assets that not only look great, but perform effectively too.

Keen to boost your online visibility?

Request a strategy consultation!

Our design studio case studies

We Are Floot
branding and graphic design

Explore how Relative Marketing worked with the innovative app, We Are Floot, to successfully bridge the gap between UK's experience-seeking millennials and the best independent bars and restaurants. This case study unveils the journey of crafting a vibrant brand identity and executing a comprehensive marketing strategy, combining digital prowess with traditional touchpoints, to catapult the brand into the limelight ahead of its launch.

Read case study

Hartley Botanic
branding & strategic promotions

We've proudly worked alongside Hartley Botanic since our inception in 2011. Together, we've embarked on a journey of sustained brand enhancement, focusing on elevating their exquisite products to achieve remarkable recognition, both locally and internationally. From press adverts to digital campaigns, and more, our comprehensive strategy has fuelled Hartley Botanic's impressive growth.

Read case study