We Are Floot

The background

We Are Floot have the objective of connecting the UK's discerning, experience-seeking millennials directly with the best independent bars and restaurants. By bridging this gap, We Are Floot aspires to give these smaller venues a significant platform to boost their visibility and achieve their business aims. This distinctive app aims to amalgamate the best features from popular platforms like Google Business, TripAdvisor, and Tastecard, setting itself apart as the first mobile application dedicated exclusively to independent hospitality venues.

Our services

How we helped

Branding
Graphic design
Marketing strategy
Marketing assets

The challenge

The task at hand was to introduce We Are Floot, a brand-new app still in its development phase and yet to debut on app stores. Our mission was to develop a fresh, appealing brand identity that would make We Are Floot stand out and resonate well with its target market. The brand required an innovative marketing approach to build awareness and incite excitement around its launch, primarily focusing on its home city of Nottingham and expanding its influence nationwide.

The project aimed to:

Craft a vibrant and appealing brand identity
Implement a 'digital first' strategy for effective user acquisition
Manage comprehensive social media advertising involving creative concepts, content creation, targeting, tracking, and analysis

The solution

In today's marketing landscape, engaging a customer demands numerous interactions or touchpoints with a brand. Recognising the elevated competition and the sophistication of the target demographic, we advocated for an integrated marketing strategy combining both digital and traditional methods. As part of our strategy we created detailed Customer Personas in order to understand the wants and needs of our audience. This approach aimed to maximise exposure and foster substantial engagement.
For the We Are Floot app launch, we developed an extensive suite of branding and promotional materials:

An updated logo set that reflects the app's modern and inclusive ethos
A comprehensive package of social media assets to ensure brand consistency across platforms
Tailored promotional emails to initiate a direct dialogue with potential app users
A variety of digital assets designed for online promotions and ad campaigns
Window stickers and business cards to promote brand visibility in physical venues
Stationery and leaflets that encapsulate the brand's visual identity for offline marketing
Press ads to capture the attention of a broader audience beyond digital realms

The results

The branding and marketing campaign for We Are Floot achieved a dynamic market entry, significantly raising its profile among the target audience. The diverse mix of assets ensured a consistent brand presence across multiple channels, facilitating widespread recognition and engagement.

Our 'digital first' strategy, underpinned by traditional marketing materials, empowered We Are Floot to establish a strong, distinct brand identity within the competitive app landscape. As well as successful reach and appeal to its target demographic of conscientious millennials.