Reverie Eyewear

The background

Reverie Eyewear was a brand new venture aimed at redefining the luxury eyewear market. With no prior identity, the brand was looking to establish itself as a high-end, niche boutique that distinguished itself through competitive pricing without compromising on the quality and exclusivity typically expected in the luxury eyewear market segment.

Our services

How we helped

Branding
Graphic design
Website design & development

The challenge

Relative faced the significant task of building a brand from the ground up. Reverie Eyewear began as an idea without a name, brand identity, or market presence. The challenge extended beyond conventional brand development; it involved crafting an evocative brand ethos from scratch. The goal was clear: to position Reverie Eyewear alongside prominent market competitors while ensuring it stood out as a provider of luxurious yet affordably priced designer eyewear.

The solution

To transform Reverie Eyewear from concept to a palpable and appealing brand, Relative embarked on an intensive branding project. The following strategic steps were taken:

Competitor and brand research: Before any creative work began, Relative undertook thorough research to analyse existing market competitors and identify industry trends. This ensured the brand positioning was informed, contemporary, and competitive.
Development of brand elements: Based on the insights gained, Relative developed a comprehensive brand identity that included:
- Logo and Brand Guidelines: A distinctive logo that reflected the brand's upscale, contemporary, and approachable ethos was designed, accompanied by detailed Brand Guidelines to ensure consistency across all applications.
  - Website with booking system: A sophisticated, user-friendly website was created, featuring a seamless booking system for eye tests and personal shopping appointments, enhancing customer service and operational efficiency.
  - Digital assets: This included creating digital marketing materials such as social media graphics, email marketing templates, and other online promotional tools.
  - In-store materials: Relative designed engaging in-store materials, including signage and digital posters, which not only informed but also enhanced the aesthetic appeal of the physical retail environment.

The results

Relative’s comprehensive branding efforts for Reverie Eyewear have been met with enthusiasm and praise. The creation of a strong, recognisable brand identity has helped Reverie Eyewear establish itself quickly within the market, gaining recognition among the target demographic.

The consistency in visual branding, from online presence to in-store experience, has reinforced the brand’s identity and message, contributing to a stronger overall brand experience.

Reverie Eyewear has successfully positioned itself as a luxury yet accessible brand, attracting customers who seek premium products at competitive prices.

In conclusion, Relative's end-to-end branding capabilities have not only successfully launched Reverie Eyewear into the market but have also laid a strong foundation for its future growth and market expansion.