Bluetech Waterfront Solutions

The background

Bluetech Waterfront Solutions is renowned for providing comprehensive, integrated solutions tailored to waterfront development projects. Their expertise covers a wide range from securing necessary permits and technical approvals from major regulatory bodies like the Canal & River Trust and Environment Agency, to full-scale project support encompassing feasibility studies, detailed design, and construction phases. Bluetech's diverse portfolio highlights their role as lead consultants on larger restoration projects for the Chesterfield and Lichfield & Hatherton Canals, enhancing their reputation across various prestigious waterside developments.

Our services

Website design and development

How we helped

Website design
Website development
Copywriting

The challenge

Bluetech's digital presence was limited to a single-page brochure website that no longer aligned with the expanding scope of their business and the array of services they offered. The existing site was insufficient for their growing customer base and inadequate for showcasing their expanded range of services including:

Water-based Engineering Solutions
Houseboats
Outdoor Sanctuaries (a new business partner)

Relative was tasked with transforming their online platform to a more comprehensive, navigable, and service-oriented website that reflects their market growth and service diversity.

The solution

To accommodate Bluetech's expansion, Relative strategically overhauled the website with several key enhancements:

Supplier updates and integrations: Updated the website to include Bluetech's new partnership with Waterlodge UK, augmenting their houseboat offerings alongside existing supplier Bluefields.
Enhanced content structure: Introduced distinct new sections for Water-based Engineering Solutions and Outdoor Sanctuaries. Added new pages devoted to case studies and the latest news, which include individual archives and posts for easier content navigation and better user engagement.
Design and development: Executed the website design updates, incorporating a fully functional desktop navigation menu that improves user experience and accessibility. Ensured that the design was in line with Bluetech’s brand guidelines.
Additional marketing materials: Produced supplementary materials such as pull-up banners, stationery, letterheads, business cards, and email footers to support Bluetech’s branding and website updates.

The results

The revamped website significantly elevates Bluetech’s online presence. Users can now navigate through a well-structured, informative website that comprehensively showcases all of Bluetech’s services and past projects. With the new case studies and news sections, Bluetech effectively engages its audience by highlighting ongoing and completed projects, keeping clients and prospects updated with the latest developments.

The updated digital platform, along with the new marketing materials, strengthens Bluetech’s market position, enabling them to use their website actively as a marketing tool. It also empowers them to independently update their content, ensuring they can promptly share significant achievements and news, reinforcing their industry authority and expertise.