Hartley Botanic

The background

Hartley Botanic is a prestigious brand with a rich heritage in manufacturing high-quality, handmade, English Greenhouses and Glasshouses. The company enjoys a global reputation for its craftsmanship, design, and the enduring strength of its products. Despite its strong legacy, Hartley Botanic faced the challenge of modernising its brand image and marketing strategy to reflect its premium quality and to engage with a broader audience across different media platforms.

Our services

Design studio

How we helped

Branding
Graphic design

The challenge

Hartley Botanic needed to elevate their brand to better reflect the premium nature of their products and to broaden its appeal among potential customers. The challenges were multifaceted and included the need to:

Update the Hartley Botanic branding to better communicate the quality, heritage, and craftsmanship of their products.
Enhance the global appeal and accessibility of their brand through improved marketing materials.
Create a cohesive brand strategy that would be effective across various print and digital media, including brochure designs, newspaper ads, and general print advertising.

The solution

To address these challenges, a comprehensive branding and marketing strategy was developed that encompassed several key components:

Rebranding: The Hartley Botanic brand identity was refreshed to more accurately portray the luxury, quality, and heritage of the products. This involved a meticulous review and redesign of the brand's visual and messaging elements to ensure they communicated the desired brand values effectively.
Print materials overhaul: Print materials, including brochures and general print advertising, were completely redesigned. The new designs were tailored to reflect the brand's premium nature, incorporating high-quality images of the products and utilising a clean, elegant design aesthetic that spoke to the sophistication of the Hartley Botanic customer.
Press advertising: A series of newspaper ads were carefully crafted to target potential customers effectively. These ads leveraged the new brand identity and were designed to capture attention in a crowded media space, highlight the unique selling points of Hartley Botanic's offering, and drive interest in their product range.
Brochure design: The Hartley Botanic brochures were redesigned to serve as a luxurious touchpoint that conveys the brand’s message effectively. The new brochures were rich in captivating imagery and detailed information about the products, tailored to provide an immersive experience for the reader and to showcase the quality and craftsmanship of Hartley Botanic’s offerings.

The results

The rebranding and redesign efforts had a significant and positive impact on Hartley Botanic's market position. The updated brand identity and refreshed marketing materials significantly enhanced Hartley Botanic’s brand appeal, better reflecting the high-end nature of their products and appealing to both existing and new customers.

The new brochure design and newspaper advertising campaigns received positive feedback for their quality and effectiveness, leading to increased engagement from the target audience.

As a direct result of the new marketing and branding efforts, Hartley Botanic experienced a notable increase in inquiries and sales, underscoring the value of a well-executed rebranding and marketing strategy in driving business results.