Digital PR / outreach

How does digital PR work?

In today’s world, we all know that what you say online can go to build your reputation, not just online or on your socials, but it transcends into the offline world too.

Knowing what to say, and what not to say online, has become more important than ever. Reputations built over time can be undone with a single post, so it’s worth making sure the story you tell is the right one whether you’re an individual or business.

Depending on what your business objectives might be, a digital PR strategy could be a game-changer by elevating your brand above the noise.

What is digital PR?

Digital PR aims to improve visibility, authority, and brand awareness with not only a brands target audience but with search engines such a Google too. As it’s digital it’s a measurable promotional tactic to help to improve the online presence of your business. Combining great storytelling with digital tools and authoritative distribution channels, we work to build trust and credibility by distributing positive pieces with an unbiased view that helps to provide that social proof that audiences look for when making purchasing or engagement decisions.

Your digital PR strategy should align with your other digital marketing activities as it can offer a boost to your online presence, with backlinks that can help to boost rankings and organic search traffic. The Google algorithm recognises these associations and the results can be reflected in your rankings.

Is digital PR just link building?

Thankfully search engines have evolved and now use a very sophisticated set of reasonings, the algorithm, to determine your ranking. Previously, sites had links from all over that led to unhelpful search results and a poorer user experience.

With a shift of the emphasis by Google to ensuring the user is first, now if they deem users are being tricked, it will penalise a site for it. Hence the need for digital PR.

As we’ve already mentioned having ties with high-quality sites is great. Digital PR creates reliable content that comes from third parties, that all positively impacts your credibility and trust in the eyes of your target audience, and importantly Google too.

How do we create a digital strategy?

Our specialist digital outreach experts will work with you to put together a robust strategy and assess your relevant business needs. Digital PR & outreach helps your brand reach and engage your target audience(s), provides positive brand exposure, and promotes the authority of your website.

It could include things such as, content discovery, relevant link acquisition, industry collaborations, backlink profile and competitor analysis, industry and keyword research, sourced relevant industry influencers, and more.

We can work with an agreed budget, and level of input to deliver the relevant service for you and your business to provide; good quality links, improved keyword ranking and impression share, increase in relevant organic traffic and greater exposure. All of which aim to drive traffic and generate leads, turning your target audience into paying customers, making your website work for you.

We can also provide regular campaign updates and reports so that you can focus on specific areas, ongoing developments, and monitor improvements as your campaigns progress.

Keen to boost your online visibility?

Request a strategy consultation!

SEO case studies

Automotive Tools
SEO & content marketing

We’ve helped Automotive Tools generate leads from all over the UK and even Europe. Read our case study about the project and the continuous work we are doing to help their business grow.

Read case study

Transport Support
SEO

Boosting Transport Support's online visibility was our goal, and we nailed it by enhancing their SEO and revamping their website, resulting in a 43% jump in organic traffic. Our strategy not only improved user experience but significantly increased leads and sales.

Read case study