Hartley Botanic

The background

Hartley Botanic have offices in the UK and USA, and design and manufacture the finest Greenhouses and Glasshouses money can buy since 1938.

We have been working with Hartley Botanic since we were founded back in 2011. Over the years, we’ve taken time to truly understand their business and gain in-depth insights into their market and target audience. This long-lasting relationship has allowed us to continuously deliver on their needs and objectives. Our team have supported every element of their marketing in the UK and USA – from enhancing the brand to achieving local, national and international recognition via press adverts, to driving campaigns, sales and special offers, and more.

Our services

How we helped

Graphic design
Branding
Digital campaigns
Sales brochures
Press ads
Digital and email campaigns

The challenge

Hartley Botanic are one of the leading brands in Glasshouses and Greenhouses, endorsed by the RHS and recipients of a Queens Award, so ensuring their message and branding is consistent throughout their marketing is essential. Though a well-known and beloved brand, Hartley Botanic needs to stay fresh. That’s why, from the very start of our relationship, we have pushed to improve the way we communicate with their target audience.

As well as ongoing and ad hoc marketing, throughout the year Hartley Botanic have approximately eight separate sales promotions that can run from three to six weeks. Each of these promotions must be distinctly branded, and planned and managed to a T.

Each promotion includes (at minimum):

- A printed and digital sales booklet

- A microsite

- Website assets

- Digital banners

- An ongoing email campaign

- Press ads & PR

The solution

Image Database:
Hartley’s products are of the highest quality and the imagery displayed is at the absolute forefront of all of our advertising. We have created a collaborative database of thousands of regularly updated, high resolution images which span the breadth of their worldwide reach.

Sales Brochures/Booklets:
One of the most important touchpoints in the Hartley Botanic customer journey are their now iconic sales brochures and booklets.

We collaborate on all aspects – from conceptual work to design and copywriting. Moreover, we manage the printing process to ensure quality is maintained throughout.

Press Ads:
In order to further support Hartley Botanic and display the wide range of products as well as boosting brand awareness amongst their target audience, we produce press adverts for a variety of media. Our adverts have graced the pages of some of the most iconic gardening magazines as well as national press.

Digital & Email Campaigns:
By communicating to Hartley’s audience via enewsletters and social media, we can keep them up to date with any relevant news, gardening tips and promotions. These media strategies are instant and trackable, helping to successfully demonstrate ROI.

You can’t find a Hartley Botanic Greenhouse in garden centres or on the high street, so everything we do must tell a consistent story about their brand to engage their audience and drive sales.

The results

Our efforts have proven their merit – generating increased sales in both the UK and USA.

In recent years Hartley Botanic have grown their business – particularly in the USA and other overseas markets – achieving an impressive growth of 144%. What’s more, in 2021, they were awarded the Queens Award for International Trade after significantly increasing global sales in the USA. In fact, the US has overtaken the UK as Hartley’s strongest market.

Having a strong and consistent brand identity, synonymous with excellence, instantly recognisable across the horticultural world, and that embodies everything the brand stands for has helped the company to achieve this growth.