Copy Print Services

The background

Copy Print Services (CPS) is a B2B enterprise based in Bolton, with over 20 years of expertise in installing, leasing, and maintaining a vast array of office equipment including photocopiers, printers, scanners, and fax machines across the North West. Catering to a broad clientele ranging from estate agencies to schools, and from accountants and solicitors to marketing agencies, manufacturers, and construction companies, CPS has established itself as a business that genuinely cares about delivering the best possible solutions to meet its customers' diverse requirements.

Our services

Design studio

How we helped

Graphic design
Branding

The challenge

Relative embarked on a mission to rejuvenate the brand and marketing materials for Copy Print Services, a project inspired by the need to reflect the company's commitment, expertise, and the comprehensive range of services it offers.

The scope of work encompassed the conceptualisation of the logo, creation of the final artwork, and the establishment of simple yet comprehensive brand guidelines. This rebranding exercise aimed at revamping CPS’s logo, tone of voice, and incorporating visually appealing wall graphics and signage throughout their office premises to breathe new life into the brand. As well as developing templated communications and assets aligned with the new logo and branding

The solution

Addressing the critical need for Copy Print Services to modernise its branding and streamline internal and external communications, Relative crafted an all-encompassing strategy that not only updated the visual aspects of the CPS brand but also fine-tuned its messaging and communication strategy to better engage with their target audience.

The collaboration resulted in a variety of deliverables, among them:

Comprehensive brand guidelines
Internal and external literature
Customised quote forms and proposal documents
Revamped stationery and business cards
Promotional materials including leaflets and wall calendars
Fresh and appealing office signage and wall graphics
Bespoke Christmas card and press advertisements designs

These assets were developed to ensure coherence and consistency across all brand touchpoints, thereby fortifying the brand's presence in a competitive market.

The results

The rebranding project undertaken by Relative for Copy Print Services culminated in a modern and unified brand image that accurately epitomises the essence and the spectrum of services offered by CPS. The refreshed brand not only stands out visually but also aligns perfectly with the company's mission to prioritise customer needs and deliver top-quality service.

Through this meticulous and creative partnership, Copy Print Services has now a refined brand that speaks directly to its target market, with an emphasis on professionalism, reliability, and customer-centric values. The success of this project showcases the power of strategic branding and its impact on enhancing business perception and market position.