External marketing comms

Why is design important for print marketing materials?

When it comes to presenting your brand, product or services, good design can make all the difference when engaging with your target customer. Establishing a connection through your marketing materials is crucial, and those first few moments of interaction matter.

Even in today's digital age, the design and distribution of print marketing materials remains crucial. Effective design can create a strong first impression, distinguishing your brand in a competitive market and intuitively conveying your value proposition. Physical media is integral as part of a successful marketing strategy.

What are the different types of marketing materials?

Marketing Literature

Sometimes, nothing can beat a tangible, take away as a reminder of a brand or product. The simple business card is a great example of small but mighty printed materials.

A lot of people still find themselves lining up for the M&S Christmas food catalogue rather than simply paying the website a visit. It’s the feeling you get, leafing through the pages, a more engaging and memorable way to view products. Print is still a vital part of how brands and businesses communicate with their audience.

Brochures

If you’re looking for a printed asset like a brochure to showcase your company services or products, it’s important to establish who you're targeting, and what the message is, to understand if print is the right way to go.

Perfect for distribution at a trade show, or to leave following a sales meeting; brochures can all give you an opportunity to reinforce key messages and information that can be taken onboard over time.

Through a combination of great design, targeted messaging, quality stock and inks utilising bespoke finishes, we can help you produce a printed marketing literature that captures the imagination of your target customers and turns readers into buyers.

Press adverts

Press adverts, posters and billboards can all form part of an advertising campaign, there is a whole range of possible locations and placements for your advertising that we can help you with. From a single execution to a full campaign, press advertising remains an effective way to target your message allowing you to reach the right audience. With thousands of national and local publications, and a huge range of outdoor media locations to choose from, we can create your advert and recommend the perfect place to showcase it.

Tracking the success of traditional media and press adverts is now becoming more accurate and efficient by incorporating QR codes into printed materials. This also allows customers to easily access your website and online content, creating a fully joined up campaign.
Many publications also offer digital copies of their printed materials, creating another opportunity for businesses to link back to their website.

Does my business need a marketing brochure or flyer?

That all depends on the type of business you are, and what your goals are. We can work with you to understand what you’re looking to achieve and put together a plan to help you get there.

Marketing literature can be part of a much wider strategy, but the biggest factor is keeping your brand identity consistent throughout all the different channels you might use, some of which might be printed, but others could be digital or social, as an example.

Not all offline print stays that way; brochure design can also be made into a digital resource that can be downloaded from your website, or distributed by your sales team, offering another potential distribution channel to your offline assets.

Digital brochures are a great tool for lead generation, as they offer a convenient and cost-effective way to showcase your products and services to potential customers, and also offer an opportunity for data capture. Encouraging potential customers to share their contact details for future marketing efforts.

Further digital media such as banner adverts and MPUs can all complement an offline campaign, forming part of your wider strategy.

Keen to boost your online visibility?

Request a strategy consultation!

Our design studio case studies

Hartley Botanic
branding & strategic promotions

We've proudly worked alongside Hartley Botanic since our inception in 2011. Together, we've embarked on a journey of sustained brand enhancement, focusing on elevating their exquisite products to achieve remarkable recognition, both locally and internationally. From press adverts to digital campaigns, and more, our comprehensive strategy has fuelled Hartley Botanic's impressive growth.

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Gabriel Ash
press ads & social media

We elevated the elegance of Gabriel Ash's high-end timber greenhouses through strategic Press Ads and Social Media Campaigns. With a curated approach in both print and digital realms, we effectively showcased their craftsmanship and quality, leading to a surge in brochure requests and customer engagement.

Read case study