If there's one thing we know here at Relative, it's that every penny counts. This is never more true than with businesses that are SMEs. That’s why we're always looking for ways that our clients can save money on their marketing campaigns and still get great results.
As a small to medium-sized business, you know that marketing is essential for growth, but it can be challenging to know where to start. We understand that you often have to deal with multiple agencies, stretched resources, and tight deadlines. We also know that many SMEs struggle with marketing issues, such as not having a clear marketing strategy, lacking the necessary skills or resources, and feeling frustrated with the results you're getting.
Our team has years of experience working with SMEs to overcome these common pain points and achieve great results on a limited budget. We offer plain talking and straightforward solutions to help you get the most out of your marketing campaigns.
Whether you're dealing with interruptions or struggling to take on new roles, we can help. We'll work with you to create a comprehensive marketing strategy that fits your budget and goals. We'll also help you allocate your resources effectively and measure the impact of your marketing spending on KPIs.
We understand that despite investing heavily in multiple agencies, you may not have achieved the results you were hoping for. That's why we offer a different approach. We'll be your partner in marketing, working with you every step of the way to ensure that you get the results you need.
Questions to ask yourself
Before working on any marketing strategy and assigning a budget there are a few questions that you must first ask yourself:
- Why are you running marketing campaigns? – are the intended results sales? Brand awareness? Trust? The answer is probably all three, but the specific focus of each campaign will vary depending on your needs and goals.
- What is your audience and how do they behave? – it is vital to Know your audience, how to identify and reach them, what they like, dislike and care about, and how they behave online and offline.
- What kind of results do you want to see? – by being clear on this from the start, it will help guide the rest of the process and keep things focused.
- Which channels are right for you? – social media can be costs effective depending on what approach you are taking, but it’s not very targeted and doesn’t create large amounts of engagement. Paid social advertising is more targeted but you pay for the results that you get. Email marketing can be effective, by targeting individuals who have expressed interest your leads are already ‘warmer’. But it's crucial to ensure you have a proper data set in place to run a successful campaign.
- How much time can I dedicate to managing each campaign myself? - If not, how much do I want my team members spending on these campaigns? Or is it more effective to hire a specialist agency?
A good business owner should be able to answer these questions before launching any products or services.
Make sure you are getting the most from your marketing budget
- Focus on ROI (return on investment) – the best way to measure the success of your marketing efforts is by looking at how much profit they generate for the business compared with the cost of running them in terms of time and money.
- Find the right channel for your audience – whether that be social media platforms such as Facebook or Instagram; paid media such as PPC and display advertising; traditional print media like newspapers or magazines; radio stations; television channels, PR and digital PR to build links from great content. There are plenty of options available depending on what type of product/service you have to offer, so make sure they're well suited before investing too heavily into any one area.
- Optimise your website – make sure it's mobile-friendly and loads quickly on all devices, as well as being easy to navigate. Make sure that it has clear calls-to-action and is optimised for SEO.
- Don't over-advertise – customers can tune out anything that they see too often. This means that as soon as someone sees an ad too many times without any new information being provided, the chances are high that person will ignore it.
- Use visuals to help explain your message – a picture is worth a thousand words, after all! And video is even better than that. Striking and creative visuals can describe your offering and hook your customer with just a glance.
Measurement & analytics
Measurement is the first step to getting better results. It helps you identify your target audience and understand how they engage with your marketing activities, so that you can make adjustments accordingly. You can make your marketing budget stretch by tapering off ineffective strategies and focusing on areas that work.
Targeting
You could think of targeting as the process of identifying and reaching specific audiences. It's more than just demographics, though – it can also be done by using keywords, social media and SEO to reach people who are more likely to buy your product or service. Or you could combine all three approaches for maximum effectiveness.
Targeting is all about selecting the right audience for your marketing campaign – getting the right message to the right people, and making sure that your marketing budget is being spent wisely.
Does this resonate with your business? We’re here to assist you!
It's pretty easy to get stuck in a rut when it comes to your marketing. A marketing agency can help you get the results you need from your budget. We'll work with you to create a comprehensive marketing strategy that fits your budget and goals. By having a clear plan in place, you can avoid wasting resources on ineffective marketing tactics.
We’ll ensure that you're investing in the areas that will have the greatest impact on your business. This can include optimising your website, developing effective messaging, and targeting the right audience. And we'll help you measure the impact of your marketing spending on KPIs, so you can see the results of your efforts and make data-driven decisions about where to invest your resources.
Book a call with us now and we can chat through the issues that you’re having in order to come up with some tangible solutions to help your business and offer ROI on your campaign budgets.
Book a call now.
